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EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
35+ min ago (323+ words) Insists will "enhance, not disrupt, the player experience". Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay…...
Pro Cycling Manager 26 - Official Launch Trailer
2+ hour ago (130+ words) Pro Cycling Manager 26 is available now on PC. Watch the Pro Cycling Manager 26 launch trailer for this sports racing sim game. In Pro Cycling Manager 26, you step into the role of a professional cycling team's manager. Every decision matters throughout…...
Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your experience
1+ hour, 4+ min ago (335+ words) "In these interactive gameplay environments, brands become part of the game itself." Almost exactly two years ago, EA CEO Andrew Wilson was asked in an earnings call about sticking ads in games. His response was, obviously, a yes: "We have…...
EA launches advertising platform for in-game brand integrations
57+ min ago (261+ words) Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow brands to integrate directly into gameplay through dynamic placements such as stadium…...
The Top 5 Rally Games You Need to Play in 2026
11+ min ago (1111+ words) Finding the ultimate off-road rush across the best modern and classic simulation titles. Let's face it, rally racing games feel like a dying genre. Compared to blockbuster franchises such as Formula One, Need for Speed, or Forza, new releases and…...
Ubisoft+ Free Trial From June 18-23: What You Need to Know
2+ hour, 8+ min ago (191+ words) Ubisoft Ubisoft+ Free Trial From June 18-23: What You Need to Know Ubisoft+ Premium is offering a free trial from June 18-23 via the Ubisoft Store, Ubisoft Connect and Blacknut. During the free trial, you can play premium editions of Ubisoft games,…...
ASUS ROG Strix Scar 18 2026: 4 K 240 Hz Mini LED, Intel Core Ultra 9 CPU, RTX 5090 GPU
24+ min ago (215+ words) One of ASUS's most powerful gaming laptops is now in the Philippines. Meet the 2026 ASUS ROG Strix Scar 18. The new ASUS ROG Strix Scar 18 2026 is the first in the world to have an 18-inch 4 K Mini LED laptop with a…...
New Two-Card Infinite Magic Combo Poised to Shake Up Popular Format
10+ hour, 54+ min ago (177+ words) Hawkeye's Bow is a one-mana artifact that grants its wearer +1/+0 and reach. While that seems modest, the card's true lethality lies in its secondary text: "Whenever equipped creature becomes tapped, it deals 1 damage to each opponent." This interaction is fast…...
Can GOALS Actually Compete With EA FC and e Football?
1+ hour ago (479+ words) The soccer video game market has long been dominated by two franchises, each with two names over the years, and the duopoly has often felt more like a monopoly of late, with Pro Evolution Soccer/e Football falling further away…...
Magic: The Gathering" | Marvel Super Heroes Vision Design Handoff, Part 2
24+ min ago (1833+ words) Last week, I started showing off the vision design handoff document for Magic: The Gathering" | Marvel Super Heroes. Today, I'll pick up where I left off. All the text is the actual document with my commentary in the boxes below....